Spearheaded content strategy for multiple financial products and a company-wide design system. Collaborated with UX, development, marketing, and product teams to improve user
experience and ensure consistent brand messaging.

Developed a 25-article UX writing style guide in under two months, defining standards for brand voice, tone, grammar, accessibility, and localization. This guide ensured consistency across 15+ financial services products.

Developed content solutions using Adobe Creative Suite and Figma. Leveraged AI tools like GPT-3 and GPT-4 to enhance content creation and editing, boosting efficiency in brainstorming and production.