Personal Content Series: Good Content Design Challenge Day 24

Welcome back to Day 24 of the Good Content Design Challenge! One of the most valuable ways to grow as a content designer is by reflecting on and sharing your personal contributions to product design and development. Content design is more than just crafting copy; it’s about improving user experiences.

When planning a content series that highlights your contributions as a content designer, you’re not just telling your story—you’re actively refining your content design skills. You learn to identify what truly matters to users, how your work has impacted the product, and how to communicate that in a way that’s both engaging and useful to others in the industry.

For example, when planning a series on improving product usability, you might focus on:

• How you reduced cognitive load by simplifying interfaces and user flows.

• How you tackled specific pain points that users faced with your content solutions.

• How you worked to ensure accessibility for all users, regardless of ability.

This type of content requires you to think strategically about what you’ve accomplished and how to present it in a way that resonates with a broader audience. It’s a learning experience in itself—one that sharpens your storytelling and design thinking while giving back to the content design community.

Today's Challenge

Day 24: Plan a series of content that showcases your personal contributions in content design, focusing on your role in improving the product’s user experience. Highlight your unique approach to solving user pain points and delivering value.

For today’s challenge, I wanted to highlight my unique approach to solving user pain points through content design, but I also wanted to highlight the creation of the Good Content Design Challenge. Now, 24 days into it, I’m ready to present some of my best work in a SuperThread format.

And not only am I designing it—I posted it.

The Content Series

Post 1

How Losing My Job Led Me to Create the Best Content of My Career 🧵

Earlier this year, I lost my job.

Instead of letting it get me down, I saw it as an opportunity to challenge myself. 💪

I searched for a content design challenge, like Inktober or UXUI Briefs—but found nothing. So I created my own.

The Good Content Design Challenge was born. 🌈

23 days in, I’ve tested my content design skills in new ways—and I’m just getting started. 📈

Here’s what I’m most proud of so far 🧭:

Post 2

1/7 Day 10: Actionable LinkedIn Series

I tackled CTAs, a pain point for many content writers. 🖱️

Created the CTA Clinic, a 4-post series on LinkedIn, showing how to turn weak CTAs into strong ones.

My goal: actionable insights, ready for readers to use. 📋

Post 3

2/7 Day 22: Content Roadmap

I designed a month-long roadmap that synced content strategy with business goals. 🗺️

It covered:

• What content to create ✍️

• When to publish 🗓️

• How it drives results 📊

Efficient, actionable, and easy to follow.

Post 4

3/7 Day 18: Interactive Walkthrough

I focused on the user’s mental model. 🧠

By breaking down steps into manageable moments, I created a walkthrough that guided and empowered users without overwhelming them. 🏋️

Post 5

4/7 Day 6: Email Newsletter Layout

Newsletters often suffer from information overload. 📧

My solution? A layout with clear hierarchy and a logical flow that’s easy to follow. 🪧

The result? Value delivered, readers engaged. 🤩

Post 6

5/7 Day 3: Short Video Scripts

Video is my content weak spot. 😖

Writing for video demands precision. ✒️

I focused on:

1. Clear, single messages 💬

2. Tight, punchy language 💥

3. Grabbing attention fast 👀

Post 7

6/7 Day 19: User Journey Mapping

I simplified complexity by mapping the user journey into key stages. 📍

I represented each stage clearly and visually.

By identifying pain points, I created targeted content strategies that keep users engaged throughout. 🗺️

Post 8

7/7 Day 23: Case Studies & Whitepapers

I balanced data with storytelling, solving the problem of content that’s dense but empty.

The result? Readable and trust-building reports that showcase expertise. 📊

Post 9

💡 This challenge turned a setback into the best content I’ve ever created. More to come as the Good Content Design Challenge continues. 👀

Keep up with my progress at calleygessel.com

Final Thoughts

Writing a content series like this, whether it’s in blog form or a SuperThread, forces you to look at your work from an external perspective. It’s not just about the day-to-day tasks; it’s about the value and impact your work has had on both the product and the user.

In creating content that showcases my contributions, I’ve learned to:

• Communicate the why behind my design decisions.

• Highlight the measurable impact of my work on usability and user experience.

• Share valuable insights with the community to help others grow.

The Good Content Design Challenge has been a way for me to push my skills to the next level while sharing what I’ve learned with the wider content design community. It’s a win-win: I’m improving, and others are benefiting from the insights I’m generating along the way.

Stay tuned for more, as the final days of the challenge will bring even more exciting content.

Oh! And follow me on Threads to see my own skills in action.